● Greenlane
Greenlane is an easy-to-use diesel discount membership and fuel card app for truckers.
As a freelance designer, I built digital banner ads and paid social creatives to increase brand awareness across paid social and display channels.
The client asked for deliverables to match the brand’s website, logo, and color palette. The creatives needed well-designed messaging to build awareness and then to guide users to download the app.
I designed creatives with large, bold, and colorful headlines to capture attention quickly. I added the App Store and Play Store buttons as the call to action instead of a traditional button.
The final materials provided the brand with visually engaging creatives that fit within limited branding and will build trust and credibility with an unfamiliar audience.
Creative Direction: Jasmin Valcourt
Designer: Jasmin Valcourt
digital banner ads, paid social