● Lady Bird Deed Now
Lady Bird Deed Now is a guided self-help document preparation service to transfer real estate and avoid probate.
As a freelance designer, I built digital banner ads and paid social creatives to increase brand awareness across paid social and display channels.
The client asked for deliverables to match the brand’s website, logo, and color palette. The creatives needed to fit the emotional reality of target users to build awareness, a fun animation to engage users, and AI-generated assets to make up for a lack of adequate imagery.
I designed the illustrated creatives to be light-hearted and warm, as this can be an emotional topic. For the creatives with AI-generated imagery, I followed the emotions outlined in the brief to generate images that fit the tone of the messaging.
The final designs provided the brand with creatives that speak to the emotional world of the target users while being clean, clear, and beautifully designed.
Creative Direction: Jasmin Valcourt and Lisardo Liriano
Designer: Jasmin Valcourt
digital banner ads, paid social